The pitch
A sharp vertical video built around a clear, ownable character.
Archive 003 / Sacramento / Culture
WORLD CUP
WATCHER.
A creator pitch became a citywide story, a public watch-along, and 39 days of football in the middle of Sacramento.
Full tournament104matches11 JUN to 19 JUL
Conti Kolokotronis / The People's Chief100K+ views on the pitch video
One pitch video✦100K+ views✦DOCO collaboration✦104 matches✦39 days✦Local news coverage✦One pitch video✦100K+ views✦DOCO collaboration✦104 matches✦39 days✦Local news coverage✦
The original creative
ONE VIDEO
OPENED A
BIGGER DOOR.
The brief was simple: make Conti impossible to overlook in the national Chief World Cup Watcher conversation. The application video passed 100,000 views and gave the idea enough momentum to become something local, live, and much larger than the post.
100K+views
Tap play / the video that started it
Video views100K+
Tournament matches104
Tournament days39
Home baseDOCO
The chain reactionAttention turned into a real world platform
THE JOB WENT
ELSEWHERE.
THE IDEA KEPT GOING.
Conti became Sacramento's People's Chief World Cup Watcher, streaming the tournament from DOCO's Momti Pavilion on the Main Plaza and turning the stunt into a public local story.
The attention
More than 100,000 views and a concept people immediately understood.
The collaboration
DOCO gave the idea a physical home in its Main Plaza pavilion.
The story
All 104 matches, 39 tournament days, and coverage across Sacramento news.
The receipts / press and public proof
SACRAMENTO
NOTICED.
KCRA followed the mission to watch all 104 matches. Good Day Sacramento visited the DOCO setup. DOCO introduced Conti as the People's Chief World Cup Watcher.
Run by a Sacramento marketing agency that shoots and steers the idea from the same desk.